I bet your bicycle grips are not as cool as HueRay. We are talking about bicycle grips that emit light to keep you visible at night. Drivers are going to have a hard time missing you on the road when you have your HueRay lights turned on. HueRay grips have an ergonomic design and will be available in various colors. The light components are easily removable, so you don’t have to worry about someone stealing them.
HueRay batteries are rechargeable. They fit over most standard handlebars. You can find out more about it on Kickstarter.