Meet the JoeyBra Bra: a bra that lets the ladies carry their iPhone next to their body. It can also hold your credit cards, keys, and other small belongings. It is designed to give them more freedom on the go. This is useful for folks who want to be on the move without having to carry purposes (e.g. in dance clubs and bars). Are these sweat-proof? That remains to be seen.
[Joeybra via CNET]