It is no secret that proper lighting and vibration can enhance your gaming experience. The AURA Lighting Control for Gamers is a handy software that lets you control three independent zones. It also allows users to sync all zones (PC, keyboard, and speaker lights). You get 6 modes to choose from (including CPU temperature, Music, Strobing).
Thanks to this software, you can adjust colors, brightness, and other lighting effects while playing games. ASUS has more info on this technology.