Meet the On measuring tape: a digital device that connects to your smartphone that recommends the clothing size that fits you best. It offers up to 160 cm of circular measuring tape. The device has a compact design and a battery that lasts up to 48 months. On helps you take accurate body measurements and shop online with less hassle.
The companion app lets you store all your body measurements on your phone. The device will be compatible with iOS, Android, and smartwatches like the Apple Watch. The project is on Indiegogo right now.